Every presidential debate seems destined to have a break-out meme. In the first round, it was Big Bird. This time it was Mitt Romney’s “Binder Full of Women,” which instantly became a trending topic on social networks.
During Tuesday evening’s town hall presidential debate, in response to an answer about gender inequality in the workforce, Mitt Romney referred to having received “binders full of women” from colleagues during his time in the private sector, reports CNN.
The former Massachusetts governor coined the phrase in response to a question by voter Katherine Fenton about workplace inequality. Mr. Romney said he strived to recruit women for his cabinet: “I went to a number of women’s groups and said, ‘Can you help us find folks,’ and they brought us whole binders full of women.”
Within minutes, Romney’s answer had inspired not just a flurry of women-in-binders-related tweets but also the Twitter account Romney’s Binder (@Romneys_Binder), which attracted over 12,300 followers by the debate’s end and the Facebook page “Binders Full Of Women” with more than 193,000 likes and countless online memes.
“‘They brought me whole binders full of women’ Did I just hear that? #debate,” tweeted @MichaelAusiello. “‘They brought us binders full of women,’ doesn’t sound good in any setting,” added the New York Times’ Nick Bilton on Twitter.
However, according to The Huff Post, the piece de resistance may be the Tumblr blog named “Binders Full Of Women“. The site features numerous user-submitted interpretations of what a woman binder might look like and feelings about the concept.
The Tumblr’s memes reference to Hugh Hefner, Carly Rae Jepsen’s “Call Me Maybe”, Ryan Gosling, Patrick Swayze’s “Dirty Dancing” character and, of course, “Trapper Keeper”. “Romney still uses binders? LOL,” read the caption attached to a photo of Secretary of State Hillary Clinton (see above). View more memes here.
“Binders full of women” is the latest observation to spark an online frenzy this election. Previously, Clint Eastwood’s speech to an empty chair at the Republican National Convention breeded the term “Eastwooding,” while Romney’s mention of Big Bird at the first presidential debate drew parody accounts in support of Sesame Street.
A few other moments of this more lively debate caused a stir. When Romney repeated questioner Lorraine Osorio’s name several times before getting it right, more than 109,000 tweets per minute commented on the moment.
And more than 98,000 comments were tweeted out when Obama jabbed Romney on the size of his pensions. “I don’t look at my pension, its not as big as yours,” President Obama said.